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Role of Artificial Intelligence- AI In Marketing

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Role of Artificial Intelligence- AI In Marketing (MBA Marketing)


Artificial intelligence (AI) is the intelligence of machines or software, as opposed to the intelligence of human beings or animals. AI applications include advanced web search engines (e.g., Google Search), recommendation systems (used by YouTube, Amazon, and Netflix), understanding human speech (such as Siri and Alexa), self-driving cars (e.g., Waymo), generative or creative tools (ChatGPT and AI art), and competing at the highest level in strategic games (such as chess and Go)

AI marketing uses artificial intelligence technologies to make automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts. AI is often used in digital marketing efforts where speed is essential. AI marketing tools use data and customer profiles to learn how to best communicate with customers, then serve them tailored messages at the right time without intervention from marketing team members, ensuring maximum efficiency. For many of today’s digital marketers, AI is used to augment marketing teams or to perform more tactical tasks that require less human nuance. One of the ways to use AI in marketing is to personalize content. This means AI can change the customer’s experience depending on their online behavior

Artificial Intelligence (AI) has revolutionized the marketing landscape by offering advanced tools and techniques that enhance customer experiences, optimize campaigns, and drive business growth. Key applications of AI in marketing include data analysis and insights, personalization, chatbots and virtual assistants, content creation, segmentation and targeting, predictive analytics, ad campaign optimization, voice and visual search, social media insights, customer journey mapping, A/B testing, and fraud detection. AI empowers marketers to make data-driven decisions, create personalized content, engage customers through various channels, and streamline operations. However, successful implementation requires a balance between AI automation and human creativity to maintain authentic brand connections and deliver meaningful results. Artificial Intelligence (AI) offers numerous advantages in the field of marketing, transforming how businesses interact with customers and optimize their strategies:

  1. AI analyzes vast amounts of data to uncover patterns and insights, enabling marketers to make informed decisions and devise effective strategies
  2. AI enables personalized customer experiences by tailoring content, offers, and recommendations based on individual preferences, boosting engagement and conversions.
  3. Chatbots and virtual assistants powered by AI provide instant responses to customer queries, enhancing support availability and response times.
  4. AI-generated content helps marketers produce relevant and engaging materials efficiently, freeing up time for strategic planning and creativity.<.li>
  5. AI-powered segmentation and targeting ensure campaigns reach the right audience, maximizing campaign effectiveness and minimizing wasted efforts
  6. AI optimizes advertising campaigns in real time, adjusting elements like bidding and targeting to improve performance and ROI.
  7. AI-driven predictive analytics forecast customer behavior and trends, allowing marketers to proactively address challenges and seize opportunities
  8. AI-driven predictive analytics forecast customer behavior and trends, allowing marketers to proactively address challenges and seize opportunities
  9. AI analyzes social media conversations to gauge sentiment and consumer opinions, helping marketers refine their strategies and brand perception.
Objective of study
  • To study Artificial Intelligence - AI
  • To study various AI applications used in business
  • To study Marketing Communications
  • To know how AI helps in Marketing and its advantages
  • To study various AI tools including Chatbots, virtual assistants, Predictive Analytics, Social Media Insights, Targeted Campaigns, Automated Content Creation,

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This MBA project can be used for following universities

  • Sikkim Manipal University, SMU - Gangtok, Sikkim
  • ICFAI University - Tripura
  • IGNOU- New Delhi, Delhi Symbiosis Centre for Distance Learning,
  • SCDL - Pune, Maharashtra Welingkar - Mumbai, Maharashtra
  • Annamalai University - Annamalainagar, Tamil Nadu
  • Osmania University- Hyderabad, Aandhra Pradesh Anna University Chennai - Tamil Nadu
  • Yashwantrao Chawan Maharashtra Open University, YCMOU - Nasik, Maharashtra
  • University of Mumbai - Mumbai, Maharashtra
  • Dr. B.R.Ambedkar Open University - Hyderabad, Aandhra Pradesh
  • Maulana Azad National Urdu University - Hyderabad, Aandhra Pradesh
  • Netaji Subhas Open University - Kolkata, West Bengal
  • Delhi University - New Delhi, Delhi
  • Shivaji University - Kolhapur, Maharashtra
  • Maharishi Dayanand University - Rohtak, Haryana
  • Andhra University - Visakhapatnam, Aandhra Pradesh
  • Dr. Babasaheb Ambedkar Open University - Ahmedabad, Gujarat
  • SNDT – Women’s University - Mumbai, Maharashtra
  • Alagappa University - Karaikudi, Tamil Nadu M.P.
  • Bhoj(Open) University - Bhopal, Madhya Pradesh

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