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Critical Success Factors for the CRM Implementation in the Indian Banking Sector in Selected City
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| MBA Project ID: |
645 |
| MBA Project Name: |
Critical Success Factors for the CRM Implementation in the Indian Banking Sector in Selected City |
| MBA Category: |
MBA Operations |
Project Abstract:
|
CRM - Customer Relationship Management is an information system that controls customers and communicate with the business and allow employees to instantly access customer information such as past sales, service, pending lists and outstanding support calls. Customer Relationship Management stores all information about its customers in a database and uses this information to coordinate sales, marketing and customer service departments so that they can work together seamlessly to best serve their customers and needs The success of the entire customer relationship management concept depends on its ability to create customer satisfaction. A satisfied customer continues to find ways to strengthen the banking relationship. Such satisfied customers always value their relationship with the bank. The objective of the study is to propose the critical success factors for successful CRM for bankers through proper implementation of customer relationship management practices. |
| Project Report: |
65 Pages |
| |
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project report
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