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A study of premium credit card users for their choice and to create a customer profile for future promotions (MBA Marketing)
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| MBA Project ID: |
225 |
| MBA Project Name: |
A study of premium credit card users for their choice and to create a customer profile for future promotions (MBA Marketing) |
| MBA Category: |
MBA Marketing |
Project Abstract:
|
The report presents the results of the study conducted on the Analytical study of premium credit card users for their choice and to create a customer profile for future promotion. The study helps to find what feature of the card attracted the customer for applying for a particular card and to find out for what purpose the customers use their card like shopping or for fuel purpose or hotels etc. From the survey it is understood that the Credit limit , good customer service , reward points can increase the sales of credit card. And major reasons for loosing customers is due to lack of good customer service. Customers use their card mainly for traveling ,for fuel and in hotels ,so more reward points are to be given in order to increase the subscription of credit cards. |
| Project Report: |
65 Pages |
| |
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project report
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