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MBA Retail

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Study on analyzing promotional tactics in retail sector (MBA Retail)



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MBA Project ID: 297
MBA Project Name: Study on analyzing promotional tactics in retail sector (MBA Retail)
MBA Category: MBA Retail
Project Abstract:
 
Small companies use promotional tactics to achieve many objectives. These objectives may be short- or long-term in nature. Marketing and advertising directors or managers are usually responsible for implementing company promotional tactics. They may use distribution tactics to push products at retail stores, or pull tactics aimed at drawing consumer to their outlets. Whatever the case, promotions can include advertising, direct mail, billboards, trade shows and even in-store promotions.
Project Report: 65 Pages
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