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MBA Retail

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Study on Advertisements and sales promotional activities (MBA Retail)



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MBA Project ID: 293
MBA Project Name: Study on Advertisements and sales promotional activities (MBA Retail)
MBA Category: MBA Retail
Project Abstract:
 
Advertising positions a product or service against that of competitors to convey a brand message to consumers and to enhance its value in the consumer's eyes. A television commercial for a brand new automobile emphasizing the car's new features and styling is an example of advertising. Sales promotions include a variety of strategies designed to offer purchasers an extra incentive to buy, usually in the short-term. Examples of sales promotions include cents-off coupons, two-for-the-price-of-one sales and double coupons at the grocery store, all for a limited period of time.
Project Report: 60 Pages
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