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Key steps to successful social media strategy (MBA Media)



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MBA Project ID: 518
MBA Project Name: Key steps to successful social media strategy (MBA Media)
MBA Category: MBA Others
Project Abstract:
 
The development of digital media consumption is constantly changing and even though the utilisation of media vehicles may fluctuate upwards or downwards from time to time. Digital media has a significant broad and complex impact on society and culture. Combined with the internet, social media and personal computing, digital media has caused disruptive innovation in media, publishing and marketing. Social media is the term commonly given to Internet and mobile-based channels and tools that allow users to interact with each other and share opinions and content. As the name implies, social media involves the building of communities or networks and encouraging participation and engagement. Social media marketing refers to the process of gaining website traffic or attention through social media sites and social bookmaking sites. Global marketers are moving at a fast speed to tap the ‘new normal’ opportunity. Social media has gone main stream. And for businesses it represents an unprecedented marketing opportunity that transcends traditional middlemen and connects companies directly with customers. Customer acquisitions remain to be the prime goal of Global Social media marketers. According to leading International marketers, the top three digital media strategies are Social media, Email marketing and Search marketing. 65% of the top marketers said that it is extremely important to integrate email marketing and social media. This is why nearly every business on the planet is exploring social media marketing strategies.
Project Report: 70 Pages
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