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MBA Operations

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CRM Planning and Implementation - Procedures and Practices - An Overview (MBA Operations)



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MBA Project ID: 366
MBA Project Name: CRM Planning and Implementation - Procedures and Practices - An Overview (MBA Operations)
MBA Category: MBA Operations
Project Abstract:
 
The study results that ABC has a well-established Customer Relationship Management system supporting its marketing and sales activities, but equally the results indicate mixed scenarios. A positive relationship between Customer Relationship Management to performance was established. That is, it has a positive contribution to the company’s performance, both financial and non-financial. There is also negative feedback on the company’s Customer Relationship Management system which illustrates that Customer Relationship Management system can also have negative consequences. CRM success is questionable from a stand-alone perspective.
Project Report: 60 Pages
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