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A study on customer awareness towards health Insurance with reference with Care Health Insurance (MBA Marketing)



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MBA Project ID: 585
MBA Project Name: A study on customer awareness towards health Insurance with reference with Care Health Insurance (MBA Marketing)
MBA Category: MBA Marketing
Project Abstract:
 
Buying a health insurance policy for yourself and your family is important because medical care is expensive, especially in the private sector. Hospitalization can burn a hole in your pocket and derail your finances. It will become even tough, if the person, who brings in the money, is now in a hospital bed. All this can be avoided by just paying a small annual premium which would lessen your stress in case of medical emergencies. A good health insurance policy would usually cover expenses made towards doctor consultation fees, costs towards medical tests, ambulance charges, hospitalization costs and even post-hospitalization recovery costs to a certain extent. . This study examines the level of understanding of people towards health insurance schemes and the extent to which awareness of health insurance products leads to customers' satisfaction. especially with Care health insurance Company products and policies.
Project Report: 66 Pages
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