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Brand Logo and Its Importance (MBA Marketing)

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MBA Project ID: 558
MBA Project Name: Brand Logo and Its Importance (MBA Marketing)
MBA Category: MBA Marketing
Project Abstract:
The capabilities of an enterprise to have a significant impact on business environments can be done through the creation of their own brand. A brand logo has typically served as a means for resolving the problem of indistinguishability. As one of the most salient visual elements of a brand, logos facilitate the identification of the brand and its differentiation from competing alternatives. In fact, prior research on branding notes that logos act as the primary visual representation of a brand's general image and meaning. As a result, logos can shape the brand's reputation along with consumers' attitudes, their purchase intentions and their brand loyalty. This study aimed to identify the perception of brand, branding, logo and importance of logo in branding.
Project Report: 63 Pages
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