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Impact of Brand Positioning on Consumer Learning and Brand Loyalty (MBA Marketing)



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MBA Project ID: 519
MBA Project Name: Impact of Brand Positioning on Consumer Learning and Brand Loyalty (MBA Marketing)
MBA Category: MBA Marketing
Project Abstract:
 
With the increase in income levels, easy availability of finance, increase in consumer awareness, and introduction of new models, the demand for consumer durable has increased significantly. This in turn is leading to a strong competition among the different consumer durable brands available in the nation as well as the price gap between the same consumer goods of different companies are narrowing down. Recently, the rising of consumer consciousness has made consumers choose to purchase their familiar and favorable brand. Therefore, if businesses want to defeat their competitors, they have to make consumers love to buy their products and brands. Even though consumers familiarize and are willing to purchase a product, brand positioning is still an important factor to influence loyalty and purchase decision. When consumers want to buy a product, and a brand name can come to their minds at once, it reflects that product has higher brand positioning. Customers satisfaction, brand loyalty and consumers purchase intention can be influenced if a product has higher brand positioning.
Project Report: 67 Pages
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