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Measuring the impact of social media marketing campaign ( MBA Marketing)



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MBA Project ID: 515
MBA Project Name: Measuring the impact of social media marketing campaign ( MBA Marketing)
MBA Category: MBA Marketing
Project Abstract:
 
Social media is the term commonly given to Internet and mobile-based channels and tools that allow users to interact with each other and share opinions and content. As the name implies, social media involves the building of communities or networks and encouraging participation and engagement. The emergence of new information and communication technologies, particularly the Internet and social networks, has changed market dynamics, threatening the competitive positions of firms and increasing the power of consumers. The Internet- and online-based social media have changed consumer consumption habits by providing consumers with new ways of looking for, assessing, choosing, and buying goods and services. These developments influence how marketers operate and affect marketing practices in terms of both strategy and tactics by presenting marketers with new challenges and difficult choices. This study is the discusses about the concepts of social media and social media marketing impact and other aspects like the growth and benefits, role and relevance of social media in marketing, social media marketing strategies. It also presents an overview on social media marketing in India.
Project Report: 66 Pages
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