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Introduction to Services Marketing (MBA Marketing)



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MBA Project ID: 513
MBA Project Name: Introduction to Services Marketing (MBA Marketing)
MBA Category: MBA Marketing
Project Abstract:
 
Customer satisfaction is always influenced by the quality of interactions between customers and the personnel involved in the contact services .In the last decade, the movement towards quality had started to spread from the manufacturing sector to the service sector. The shift of focus to quality is basic for the service business to survive the competition, get acceptance from society, and be able to achieve its missions. In principle, the two main things closely related to services are expected quality and experienced or perceived quality. The first is the customers expectations of service marketing and the latter is the customers perceptions of service marketing. The customers will always assess the services they experienced by comparing them with whatever they expected or wished to receive. In todays intensely competitive, rapidly changing and highly complex environment characterize by the service marketing level of customer service has decreased in recent years, and that this can be attributed to a lack of support or understanding at the executive and middle management levels of a corporation and/or a customer service policy
Project Report: 60 Pages
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