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MBA Marketing

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Marketing through social news and bookmarking sites (MBA Marketing)



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MBA Project ID: 502
MBA Project Name: Marketing through social news and bookmarking sites (MBA Marketing)
MBA Category: MBA Marketing
Project Abstract:
 
Social news and bookmarking marketing refers to the process of gaining website traffic or attention through social news, social media sites and social bookmaking sites. Global marketers are moving at a fast speed to tap the ‘new normal’ opportunity. Social news, media and bookmarking has gone main stream. And for businesses it represents an unprecedented marketing opportunity that transcends traditional middlemen and connects companies directly with customers. Customer acquisitions remain to be the prime goal of Global Social media marketers. According to leading International marketers, the top three online investment channels are Social News, Social media, Social Bookmarking, Email marketing and Search marketing. 65% of the top marketers said that it is extremely important to integrate email marketing and social media. This is why nearly every business on the planet is exploring social media marketing initiatives. The study would help in gathering the opinion of people for social news sites (SNS), social media sites and social bookmarking sites. How do they use it, what are the things that they do on social and professional networking sites and how these sites help them in socializing with their personal and professional contacts. The study will help to formulate and implement Marketing strategies for Branding, Promoting and communicating the information to the customers through SNS.
Project Report: 66 Pages
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