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B2B Marketing strategies on Social Media - MBA Marketing



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MBA Project ID: 480
MBA Project Name: B2B Marketing strategies on Social Media - MBA Marketing
MBA Category: MBA Marketing
Project Abstract:
 
Social media marketing refers to the process of gaining website traffic or attention through social media sites and social bookmaking sites. Global marketers are moving at a fast speed to tap the ‘new normal’ opportunity. Social media has gone main stream. And for businesses it represents an unprecedented marketing opportunity that transcends traditional middlemen and connects companies directly with customers. Customer acquisitions remain to be the prime goal of Global Social media marketers. Social media is today and established B2C and B2B marketing technique. A strong social presence is necessary for any modern business to optimize its discoverability and outreach efforts, including B2B marketing. Originally sold as a marketing 'silver bullet', we've seen a bit of a backlash against social media in recent years because expectations have failed to live up to reality. However, it is now an established part of brand and marketing communications and is only going to become more important with time.
Project Report: 68 Pages
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