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Effect of branding on consumer buying behavior - MBA Marketing
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| MBA Project ID: |
479 |
| MBA Project Name: |
Effect of branding on consumer buying behavior - MBA Marketing |
| MBA Category: |
MBA Marketing |
Project Abstract:
|
Customers all over the world now prefer branded products. This study is aimed at analyzing the effect of brand on consumer buying behavior. Along with finding the effect of brand on consumer buying behavior the purpose of the study is to have an in depth knowledge of what actually is branding and consumer behavior. The objective of this study to identify effect of branding, awareness and perception toward Mobile brand This study also denotes the purchasing pattern of customers towards the mobile phone brand. |
| Project Report: |
64 Pages |
| |
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project report
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