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Consumer behaviour on Airtel (MBA Marketing)



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MBA Project ID: 475
MBA Project Name: Consumer behaviour on Airtel (MBA Marketing)
MBA Category: MBA Marketing
Project Abstract:
 
The study is oriented towards the consumer behavior of the existing and new Airtel subscribers and the study focuses on the pre-paid services which have been offered by the company. The study was conducted to gauge into the consumer’s mind and understand the various consumption related aspects of individuals. The study of consumer behavior will help to know the psychological, social and physical behavior of all potential consumers as they become aware of evaluate, purchase, consume and tell others about products and services.
Project Report: 75 Pages
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