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A Study on Online Marketing (MBA Marketing)



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MBA Project ID: 451
MBA Project Name: A Study on Online Marketing (MBA Marketing)
MBA Category: MBA Marketing
Project Abstract:
 
Consumer Marketing operated on mass marketing principles and business primarily concerned itself with how to build the best sales force. At the end of the century, there is an emerging global culture. The major driver of these changes is technology. Technological change has moved steadily back focusing on the individual. These changes shape the possibility and conduct of business. Marketing is especially tied to communication and transportation revolution. It is e-commerce that is changing the way products and services are conceived, manufactured, promoted, priced, distributed and sold. The reason being that it is much cheaper; it allows vast coverage and helps in serving the customer better. According to leading International marketers, the top three online investment channels for 2014 are Social media, Email marketing and Search marketing. 65% of the top marketers said that it is extremely important to integrate email marketing and social media. This is why nearly every business on the planet is exploring social media marketing initiatives.
Project Report: 75 Pages
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