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Measurement of Brand awareness and brand perception of Mobile Phone Company (MBA - Marketing)



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MBA Project ID: 411
MBA Project Name: Measurement of Brand awareness and brand perception of Mobile Phone Company (MBA - Marketing)
MBA Category: MBA Marketing
Project Abstract:
 
The objective of this study to identify brand awareness and perception toward Mobile brand This study also denotes the purchasing pattern of customers towards the mobile phone brand. The research methodology adopted for this study is descriptive. A descriptive study is undertaken in order to ascertain and be able to describe the characteristics of the variable of interest in a situation. As far as data is concerned structured undisguised questionnaire was used to collect the primary data. The sampling technique involved in this research is stratified sample, and the questionnaires are distributed to a sample size of 250
Project Report: 65 Pages
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