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Service Quality and Consumer satisfaction of Maruti Service Centers (MBA Marketing)



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MBA Project ID: 404
MBA Project Name: Service Quality and Consumer satisfaction of Maruti Service Centers (MBA Marketing)
MBA Category: MBA Marketing
Project Abstract:
 
This study aims at finding out whether customers expectations level matched their satisfaction level towards after sales service provided in Paramount Wheels a prominent Maruti service center located at Thane. This study further reveals the effectiveness in Paramount Wheels towards the customer satisfaction. A structured questionnaire had been designed and survey had been conducted among 200 Maruti car owners through probabilistic systematic sampling technique.
Project Report: 73 Pages
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