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A study on factors affecting customers preference towards life insurance policies
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| MBA Project ID: |
292 |
| MBA Project Name: |
A study on factors affecting customers preference towards life insurance policies |
| MBA Category: |
MBA Marketing |
Project Abstract:
|
This study entitled ‘A study on factors affecting customers preference towards life insurance policies’ is a project aimed at studying the awareness level and preference for various investment avenues and the perception of investors with special reference to Life Insurance Corporation (LIC) of India. This study has also concentrated on the preference for timing of investment and types of insurance plan. Information pertaining to whether one is aware about various investment avenues or not was collected. In order to assess the perception of the respondents some agree – disagree questions were asked. They were used to assess their interest towards various Life Insurance tools other than protection and their choice of duration for investment. |
| Project Report: |
70 Pages |
| |
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