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A study on the consumer perception of HYUNDAI [Car Model] Cars (MBA Marketing)



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MBA Project ID: 261
MBA Project Name: A study on the consumer perception of HYUNDAI [Car Model] Cars (MBA Marketing)
MBA Category: MBA Marketing
Project Abstract:
 
The study entitled “Consumer perception of Hyundai [Model] cars in City” was conducted in Salem City with special reference to HYUNDAI MOTORS INDIA LIMITED. The study was undertaken to know the perception level of the Santro car users and other b-segment car users towards various brands like Tata Indica, Maruti Wagon – R, Maruti Zen, Maruti Alto in relation to perception on various aspects. The survey was conducted by collection from various consumers. Many have not preferred to buy Santro cars because of perceptual error on cost and size aspects, so proper steps should be taken to improve the awareness of Santro cars. The respondents who are using Santro cars are mostly satisfied. The performance to some of the previous version Santro Cars are not good. The expectations of the consumers are quite high. Many expect high design, comfort, and mileage in lower cost involvement. The experience of the consumers and their rating of the cars are moderate, proper awareness campaigns should be given importance. As the study was limited to Salem City only, it was possible for the scholar to understand the demographic profiles and consumer perception.
Project Report: 75 Pages
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