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Studying the influence of factors affecting purchase behaviour of customers towards Life Insurance products (MBA Marketing)



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MBA Project ID: 246
MBA Project Name: Studying the influence of factors affecting purchase behaviour of customers towards Life Insurance products (MBA Marketing)
MBA Category: MBA Marketing
Project Abstract:
 
The topic of my study is “STUDYING THE INFLUENCE OF FACTORS AFFECTING PURCHASE BEHAVIOUR OF CUSTOMERS TOWARDS LIFE INSURANCE PRODUCTS” The main objective of the topic is to find out what factors out of trust, product features, service and relationship with agents or advisors contribute to the purchase of a life insurance product. Conclusion of this project would give an idea of strategies of different companies which may be helpful to the company. Now days all the insurance companies in India are trying to establish themselves in the competitive market. They are introducing innovative marketing strategies to survive in the market. Many other private companies are looking to enter in the Indian insurance market, so it is very essential to a company to innovate their marketing strategies in terms of: a)What areas to focus on while selling an insurance product? b) How to pitch the product according to the demographics of the prospect? c) Targeting right set of customers. d) What factors of differentiation customer expects?
Project Report: 90 Pages
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