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Brand awareness of Spencers & its comparative analysis with Big Bazaar & other retail organizations (MBA Marketing)



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MBA Project ID: 243
MBA Project Name: Brand awareness of Spencers & its comparative analysis with Big Bazaar & other retail organizations (MBA Marketing)
MBA Category: MBA Marketing
Project Abstract:
 
The scope of my study restricts itself to the Brand awareness of Spencer’s and its comparative analysis with Big Bazaar & other retail organizations in Lucknow city. The scope of my study is also restricts itself to Lucknow city only. The scope of my study restricts itself to analyze the organized retailer’s profitability drivers on the basis of Garments, Gifts, Cards & Music Department where as in the recent trend it's seen that the key players in retail industry are more emphasizing on the Garments, Personal grooming, Home furnishings, Life style and footwear Department in their Stores.
Project Report: 65 Pages
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