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A study on existing customers perception towards tax saving & ULIP products of ICICI Prudential Life Insurance (MBA Marketing)
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| MBA Project ID: |
239 |
| MBA Project Name: |
A study on existing customers perception towards tax saving & ULIP products of ICICI Prudential Life Insurance (MBA Marketing) |
| MBA Category: |
MBA Marketing |
Project Abstract:
|
This project was undertaken to study the existing customers perception towards tax saving and ULIP Products of ICICI Prudential, Chennai. ICICI Prudential Life Insurance is the leading private insurance company in India. It has started its operation in Dec 2000.It deals with Traditional Products, ULIP Products, Children Plan, and Retirement Solution. This study has purely undertaken to find the perception of the customers regarding their tax saving options and about the ULIP Products. The important objective of this study was to find out the perception level of the existing customers towards tax saving and ULIP Products of ICICI Prudential. The research design used for the study was Descriptive Research Design. Simple Random Sampling technique has been employed to select the samples. |
| Project Report: |
88 Pages |
| |
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