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A study on awareness and expectations of industrial entities with respect to mortgage programmes offered by Citi Financial (MBA Marketing)



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MBA Project ID: 237
MBA Project Name: A study on awareness and expectations of industrial entities with respect to mortgage programmes offered by Citi Financial (MBA Marketing)
MBA Category: MBA Marketing
Project Abstract:
 
The consumer finance industry serves hard-working people, families and individuals in communities across the country. Each year the industry provides billions of dollars of credit to consumers who do not qualify for traditional bank credit. Most consumer finance loans are repaid by the borrowers. However, borrowers with lower credit scores create more risk for lenders than borrowers with higher credit scores and therefore consumer finance loans are often priced higher than traditional bank loans. The effect of appropriate risk pricing and successful loan payoffs is that millions of consumers receive much-needed and fairly priced credit to which they may otherwise not have access. Consumers use the credit provided by consumer finance companies for many worthwhile purposes, including purchasing cars or appliances, paying medical expenses, covering college tuition, making home improvements and consolidating debts. The growth and stability of our communities depends on people’s access to a wide range of financial products, including credit.
Project Report: 90 Pages
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