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A study on perception of life insurance agency as a career for Bajaj Allianz Life Insurance company limited (MBA Marketing)



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MBA Project ID: 226
MBA Project Name: A study on perception of life insurance agency as a career for Bajaj Allianz Life Insurance company limited (MBA Marketing)
MBA Category: MBA Marketing
Project Abstract:
 
The study on “Perception about Life Insurance agency as a career” was carried out in Chennai City in three phases. The first phase assesses the perception of the people who have quit their job as life insurance consultant. The second phase reports about perception of life insurance consultants. Profession amongst those currently pursuing their career as consultants. The third phases assesses the awareness about life insurance companies and about life insurance consultants. All this was done with the main objective of identifying suitable avenues or was to promote life insurance consultancy of as a career. The research design adopted was descriptive type. The data were collected using the direct interview method and also through telephonic interviews. The type of sampling adopted was non-probability convenience sampling and probability cluster sampling. The sample size of 100 was taken amongst those who quit their job. 100 each were taken from the existing consultants of Bajaj Allianz and 100 was taken from other companies. A sample size of 300 was taken from general public to study about the third phase.
Project Report: 60 Pages
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