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A study on the awareness and acceptance level of HPP - Home Protection Policy among the home loan takers (MBA Marketing)



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MBA Project ID: 222
MBA Project Name: A study on the awareness and acceptance level of HPP - Home Protection Policy among the home loan takers (MBA Marketing)
MBA Category: MBA Marketing
Project Abstract:
 
The study has been conducted for HDFC Standard Life Insurance Company Ltd,. HDFC and Standard Life first came together for a possible joint venture, to enter the Life Insurance market, in January 1995.The objective of this project is to identify whether people are aware of Home Loan Protection Plan in HDFC Standard Life Insurance Company Ltd, . Erode and to identify why they are not taking up HPP – Home Protection Pan .This research is conducted in Erode district and the places around Erode district. The research says that, there is a very good market available for HPP, f the top management of HDFC is willing to appoint a person who would canvass for HPP and more vigorous advertisement to promote HPP.
Project Report: 43 Pages
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