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A study on traders perception and expectation towards Anchor electrical products in [city] (MBA Marketing)



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MBA Project ID: 221
MBA Project Name: A study on traders perception and expectation towards Anchor electrical products in [city] (MBA Marketing)
MBA Category: MBA Marketing
Project Abstract:
 
Decrease in sales of Anchor products for past two years and entry of competitive and fake products in electrical market with new features, promotions had made the concern interested to identify the traders expectation towards anchor. The firm also had a future plan to open exclusive electrical showroom dealing anchor products and hence the market survey could be the best possible source to know about electrical trader’s perception and their expectation towards Anchor products. The project also try to study the existing dealer’s presence in the market. The study on traders provide knowledge to improve upon the marketing strategies, and to overcome the various problem areas identified during the study. The survey throws light upon 4 p-s of marketing factors as of product, price, place and promotion. It enables to understand trader’s satisfactory level on these marketing factors. The data collected could be enhanced to develop syndicated services.
Project Report: 60 Pages
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