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Free MBA Project Topics, Ideas. Download MBA Project Proposal, Abstract, Synopsis, Project Report for Final Year MBA Student. HR, Marketing, Finance, Operations, Others. Latest MBA Project Topics for Final Year MBA, BBA Student for Welingkar, SMU, IGNOU. Get project abstract for A study to identify why the std usage by Airtel customers in STATE is lesser than the national average (MBA Marketing)

A study to identify why the std usage by Airtel customers in STATE is lesser than the national average (MBA Marketing)



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MBA Project ID: 187
MBA Project Name: A study to identify why the std usage by Airtel customers in STATE is lesser than the national average (MBA Marketing)
MBA Category: MBA Marketing
Project Abstract:
 
The study is conducted to analyse why the STD usage by Airtel customers in STATE is lesser than the national average. For this study, a population of 3.5 lakh, Airtel customers in Kerala were considered. The study followed a descriptive research design with sample being selected only once. A structured questionnaire was used to gather primary information. The questionnaire was administered to the respondents personally and also via telephone. A sample of 200 respondents was taken from the population, which includes 100 STD users and 100 non-STD users. The following are the major findings of the study:
Project Report: 63 Pages
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