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Factors affecting dealer performance to evolve a strategy for increasing market share of TATA Indicom (MBA Marketing)



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MBA Project ID: 183
MBA Project Name: Factors affecting dealer performance to evolve a strategy for increasing market share of TATA Indicom (MBA Marketing)
MBA Category: MBA Marketing
Project Abstract:
 
The telecom Industry is the lifeline of any economy that is on the path to growth and development. Communications is one of the critical infrastructure requirements of country. India, with its one billion people, over 500 districts, around 5,000 villages and large metropolitan cities having population equivalent to that of many countries needs an extensive infrastructure to serve such a population. India operates one of the largest telecom networks in Asia with 1,23,000 route km of optic fiber cables network. As of the beginning of 2000, there were 28 million telephone lines in the country – approximately 50 people to every landline and 33 people to every cellular telephone line. The density of available lines is much higher in cities than in the remote villages. At present, the density in rural areas is equal to 0.5 lines per hundred. Approximately 60% of Indian villages have village telephone lines. The study covered all the TATA Indicom dealers working under the franchisee Talking Point Pvt. Ltd. operating between Triplicane and Adayar. The study reveals that the dealers consider the dealership as important and consider the product features as the must important factor for their sales. The study also reveals that the sale of TATA Indicom is showing a rising trend.
Project Report: 62 Pages
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