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A study on the customer perception of mobile phone service providers in [CITY] with special reference to BSNL (MBA Marketing)



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MBA Project ID: 173
MBA Project Name: A study on the customer perception of mobile phone service providers in [CITY] with special reference to BSNL (MBA Marketing)
MBA Category: MBA Marketing
Project Abstract:
 
“A study on the customer perception of mobile phone service providers in Erode district with special reference to BSNL” is a project aimed at studying the competitive position of BSNL, the strength and weakness of BSNL’s competitors, accessing the present level of service provided by BSNL and identifying the areas which require attention by BSNL for improving its services. The type of research undertaken for the study was descriptive research and the sampling design used is stratified proportionate random sampling. The sample size was 420.The target respondents were the customers of AIRTEL, AIRCEL, BPL, BSNL, and RELIANCE in a proportionate number. The data was collected using a standardized questionnaire, through the interview mode. From the analysis it was found that AIRTEL and AIRCEL are the main competitors for BSNL. AIRTEL’s promotional campaign has played a significant role in attracting customers and its huge amount of value added services and add-on card features has also added to its success. AIRCEL’s call tariff and its early entry into the market and its SMS facilities has made customers choose its service.
Project Report: 110 Pages
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