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Customer experience management in personal loan (MBA Marketing)



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MBA Project ID: 163
MBA Project Name: Customer experience management in personal loan (MBA Marketing)
MBA Category: MBA Marketing
Project Abstract:
 
Companies have always tried to influence and manage their customers' experiences through marketing, sales, and service and support activities. They have always tried to deliver a consistent set of cues, messages and human interactions that, taken together, create "the customer experience." CEM however, is very new. A perfect complement to CRM initiatives, CEM allows companies to understand what a customer thinks, feels, wants, and experiences with regard to their people, products, and processes. It does so at a granular level enabling the organization to take immediate action to exploit opportunities, reduce costs, and improve revenues, while directly improving overall customer satisfaction and loyalty. This study conducted on financial service provided by CITY finacial service to their cutomers
Project Report: 80 Pages
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