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A study to evaluate the banking service provided to SME customers by ICICI Bank (MBA Marketing)



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MBA Project ID: 157
MBA Project Name: A study to evaluate the banking service provided to SME customers by ICICI Bank (MBA Marketing)
MBA Category: MBA Marketing
Project Abstract:
 
Primary Objectives of this project is to evaluate the banking services provided to SME customers in CITY. Also to identify Marketing effectiveness of banks in ABC City. To find out the new product requirements of SME customers.To find out customers satisfaction level in current account of ICICI bank, Erode. During the study, these were several problems such a unwillingness to respond and uses co-operations from respondents due to this daily target during data collection. The respondents found a short span of time in spending for the direct interview. The study is mainly focusing on evaluating the banking services provided to SME customer in Erode. This evaluation is made with the help of finding the marketing effectiveness of banks in Erode city, the new product requirement and satisfaction level in current account, loans, etc. Customers are yet to accept modern internet bank facilities. All most the marketing activities through TV, Printmedia had reached well to the customers. The study reveals that customers have overall satisfaction about the banking services provided to them. Their suggestion to improve the banking services needed to SME customers are also brought out. The study also reveals their ICICI abnk is offering innovating product then other banks.
Project Report: 82 Pages
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