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A Market Study about Laser Toner (MBA Marketing)

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MBA Project ID: 156
MBA Project Name: A Market Study about Laser Toner (MBA Marketing)
MBA Category: MBA Marketing
Project Abstract:
The study entitled “A Market Study about Laser Toner ” was conducted in Chennai City with special reference to TVS ELECTRONICS LIMITED. The study was undertaken to know the perception level of users in relation to various aspects of Laser Toners. The survey was conducted by collecting responses from various consumers. The objectives of the study is to identify the reason for the brand preference over the competing brands, to find out the consumer perception on various attributes of the products, to identify the reason for going for refilling the Laser Toner and also to identify the pattern of maintenance of the Laser Toner adopted by the users. This study helps the organisation to understand the consumer psychology on choosing the product or service so that the product can be easily positioned. It assesses the extent of preference for the branded toners by the respondents. It also helps to assess the real opinion and mindset of consumers and aids to meet their expectation in future.
Project Report: 61 Pages
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