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MBA Marketing

Free MBA Project Topics, Ideas. Download MBA Project Proposal, Abstract, Synopsis, Project Report for Final Year MBA Student. HR, Marketing, Finance, Operations, Others. Latest MBA Project Topics for Final Year MBA, BBA Student for Welingkar, SMU, IGNOU. Get project abstract for Advertising Strategy of the Indian Corporate World - LG Electronics (MBA Marketing)

Advertising Strategy of the Indian Corporate World - LG Electronics (MBA Marketing)



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MBA Project ID: 151
MBA Project Name: Advertising Strategy of the Indian Corporate World - LG Electronics (MBA Marketing)
MBA Category: MBA Marketing
Project Abstract:
 
The project under taken was to study “A Study of Advertising Strategy of the Indian Corporate World”. As per this study I analyzed : Brand Recall of LG, Effect of Advertising on Consumer Attitude, Consumer Perception about LG, and Present Advertising Strategy of LG. Our study area was the Ghaziabad and Modinagar. My study is helpful for many players in Home Appliances to make following strategies related to advertising for any particular company: 1) Advertising strategy according to the age of final users. 2) To analyze the brand recall of other products in the same segment. 3) To analyze the perception of consumers related to ads of durables.
Project Report: 75 Pages
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