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MBA Marketing

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A study on credit card users of ICICI Bank in Selected city (MBA Marketing)

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MBA Project ID: 138
MBA Project Name: A study on credit card users of ICICI Bank in Selected city (MBA Marketing)
MBA Category: MBA Marketing
Project Abstract:
The study undertaken for ICICI Bank Ltd., Bank aims to find the reason of choice for selecting a particular Credit card. This study is done with the help of a questionnaire which contains questions which probe into the details so as to find the reason of their choice. The study will help the bank to find the features which attracted the customers. The study helps to know about the usage pattern of credit card users. The study also helps to find the best possible way of reaching the customers in order to increase the sales. All these results will help ICICI Bank Ltd., to create a product which suits the high profile customers and helps to adopt a particular method to reach the customers.
Project Report: 75 Pages
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