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A study on investment pattern and preference of retail investors (MBA Finance)



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MBA Project ID: 273
MBA Project Name: A study on investment pattern and preference of retail investors (MBA Finance)
MBA Category: MBA Finance
Project Abstract:
 
The main objectives of the study were to identify the preference of investors towards various investment avenues, public awareness & preference of mutual funds, and find out the purpose and objectives of the investment. Also the risk profile was accessed. Information pertaining to the factors affecting choice of mutual funds, the most preferred mutual fund schemes, purpose of investment etc…were collected using the structured questionnaire. The research design adopted was descriptive type. The sampling technique adopted was cluster simple random sampling. A total of 240 samples were interviewed and appropriate data were collected. All the data collected were compiled and analyzed, using descriptive statistics as well as inferential statistics. Simple percentage analysis was used for descriptive analysis. Cross tabulations and chi-square were used for the inferential statistics.
Project Report: 60 Pages
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