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A study on perception of investors investing in life insurance (MBA Finance)

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MBA Project ID: 159
MBA Project Name: A study on perception of investors investing in life insurance (MBA Finance)
MBA Category: MBA Finance
Project Abstract:
The study was conducted to identify the preferences of investors in Sathyamangalam investing in Life Insurance.From this research, it is clearly identified that the long term investors choose insurance as a Savings tool, while the medium term and short term investors perceived insurance as a tool to Save Tax. The respondents exhibit greater preference towards Mutual Funds and Shares over the other forms of investments like Life Insurance, Fixed Deposits, Post Office Savings, Bonds / debentures etc., This may be because the sample consists of clients of Karvy who are already investing in such investments.As a whole, it is found that the choice of duration is influenced by the additional reason for investing in Life Insurance and the period of investment preferred is during the month of Jan – Feb – March.
Project Report: 65 Pages
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