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MBA CRM

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Needs & Benefits of CRM softwares



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MBA Project ID: 507
MBA Project Name: Needs & Benefits of CRM softwares
MBA Category: MBA CRM
Project Abstract:
 
CRM or Customer Relationship Management is a system which aims at improving the relationship with existing customers, finding new prospective customers, and winning back former customers. This system can be brought into effect with software which helps in collecting, organizing, and managing the customer information. Implementing a CRM strategy is advantageous to both small-scale and large-scale business ventures. The need of this study is to find the impact made by the CRM Implementation activities on the customer satisfaction and sale. On this study will let us know about the various aspects of the CRM process, implementation activities. What are the various factors affecting it positively and negatively? This study will enhance our knowledge and will help us in times to come. This research study throws light on the CRM process and activities and highlights its needs and benefits.
Project Report: 65 Pages
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