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MBA CRM

Free MBA Project Topics, Ideas. Download MBA Project Proposal, Abstract, Synopsis, Project Report for Final Year MBA Student. HR, Marketing, Finance, Operations, Others. Latest MBA Project Topics for Final Year MBA, BBA Student for Welingkar, SMU, IGNOU. Get project abstract for A detail study and analysis of CRM failure in XYZ Organization (MBA Customer Relationship Management / CRM)

A detail study and analysis of CRM failure in XYZ Organization (MBA Customer Relationship Management / CRM)



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MBA Project ID: 290
MBA Project Name: A detail study and analysis of CRM failure in XYZ Organization (MBA Customer Relationship Management / CRM)
MBA Category: MBA CRM
Project Abstract:
 
This study includes analysis of CRM failure with findings in XYZ solutions, India. The study results show that XYZ solutions has a well-established Customer Relationship Management system supporting its marketing and sales activities, but equally the results indicate mixed scenarios. A positive relationship between Customer Relationship Management to performance was established. That is, it has a positive contribution to the company’s performance, both financial and non-financial. There is also negative feedback on the company’s Customer Relationship Management system which illustrates that Customer Relationship Management system can also have negative consequences. CRM success is questionable from a stand-alone perspective.
Project Report: 60 Pages
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