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SMU Project : MBA - Marketing

1. Formulation of Marketing Strategies to Improve Market Share of LG Microwave Ovens
2. Improving the Effectiveness & Efficiency of Operations at Cox & Kings India Ltd.
3. Demand Forecasting for Orion-ERP Package for ICICI InfoTech in Bangalore, based on Small & Medium Enterprises
4. Developing a Service Delivery Model to Bridge the Gap between Services
5. Expected & Provided by ICICI Home Loans
6. Strategies for Increasing the Occupancy Rate of Taj West End Hotel, Bangalore
7. A Market Feasibility Study for New X-ray Machines from Wipro – GE Medical Systems
8. Distribution Mapping & Dealer Satisfaction Survey for Nokia Mobile Phones at XYZ city
9. A Study of Marketing Strategies & Distribution Channels in North
10. Karnataka for Cholamandalam Investment & Finance Company Ltd.
11. A Study to Improve Awareness level of Triraksha Welfare Scheme among Farmers for Tractors & Farm Equipment Ltd.
12. A Study to Increase Penetration Level and Brand Loyalty among existing Consumers of Samsung India Electronics Ltd.
13. Customer preference and satisfaction level towards their expectation with special reference to Yamaha motor bikes
14. A study on credit card users in [ABCD] city
15. A study on awareness and acceptance level of MILEAP (laptop) of HCL among chartered accountants
16. A study on analysis of the customer satisfaction level towards landline service provided by BSNL
17. Advertising Strategy of the Indian Corporate World – LG Electronics
18. Customer satisfaction with reference to financial services in DJS Stock and Shares Ltd
19. A Market Study about Laser Toner
20. A study to evaluate the banking service provided to SME customers by ICICI Bank
21. Customer experience management in personal loan
22. Effectiveness of training and development with special reference to Voltas Limited
23. A study to identify the retail penetration level of Airtel pre paid cards
24. A comparative study on consumer behaviour about Colgate and Pepsodent paste
25. A study on the customer perception of mobile phone service providers in [CITY] with special reference to BSNL
26. A study on factors influencing the disconnection of land lines of BSNL
27. Factors affecting dealer performance to evolve a strategy for increasing market share of TATA Indicom
28. A study to identify why the std usage by Airtel customers in STATE is lesser than the national average
29. Customer relationship management- an empirical study in Spencer’s
30. A study to identify sales management and sales leadership (MBA – Marketing)
31. A study on identifying awareness among corporate executives on pursuing higher studies
32. A study on customer expectations, experience and satisfaction level towards services provided at two-wheeler exchange
33. A study to identify the retail penetration level of airtel pre paid cards in [city]
34. A study on traders perception and expectation towards Anchor electrical products in [city]
35. A study on the awareness and acceptance level of HPP – Home Protection Policy among the home loan takers
36. A study on the factors affecting dealer performance to evolve a strategy for increasing market share of Tata Indicom in Chennai.
37. A study of premium credit card users for their choice and to create a customer profile for future promotions
38. A study on perception of life insurance agency as a career for Bajaj Allianz Life Insurance company limited
39. A study on the effectiveness of services provided to private banking customers of [Bank]
40. Assessment about the level of awareness of speciality services offered by kovai medical center and hospital in the [Region]
41. A comparitive study on customer preference on mobile communication with reference to the service provided by private (Airtel) and public (Bsnl)
42. A study on customer’s expectations and satisfaction level towards after sales service provided at ABC Motors
43. A study on general awareness on non-life insurance policies
44. A study on market feasibility of bulk selling of international long distance calls for Airtel
45. A study on the perception of home insurance customers towards advertising at ICICI Lombard General Insurance Company Ltd
46. A study on how CBD will be a potential channel in bridging the geographical barrier in insurance sale for icici prudential
47. A Study on Purchase Behaviour of Mobile phone among women segment
48. A study on customer experience management - CEM in personal loan
49. A study on awareness and expectations of industrial entities with respect to mortgage programmes offered by Citi Financial
50. A study to evaluate the banking services provided to SME customers
51. A study on existing customers perception towards tax saving & ULIP products of ICICI Prudential Life Insurance
52. A study on customer feedback about Centurion Bank of Punjab services
53. A study on trading behavior of investors at Reliance Money
54. Expansion of Blackberry in retail market through retail auditing, marketing, research and survey
55. Brand awareness of Spencer’s & its comparative analysis with Big Bazaar & other retail organizations
56. A project report on Apollo tyres brand image.
57. Project report on consumer behaviour of HMT - Hindustan Machine Tools
58. Studying the influence of factors affecting purchase behaviour of customers towards Life Insurance products
59. A study on distribution channel adopted by the Times of India to its existing customers
60. Effectiveness of Retailing Mix in Big Bazaar
61. Radio as a promotional tool an exploratory study
62. A study on dealers perception in ABCD Apparels
63. A study on customer satisfaction towards Ventura Pumps
64. A study on retailers satisfaction with special reference to Suguna poultry farm
65. A study on identification of non performing dealers and measures to be taken to convert them into performing dealers (MBA HR /Marketing)
66. A study on the consumer perception of HYUNDAI [Car Model] Cars
67. A competitive analysis and study in Indian Telecom Sector
68. A study on Future of BPO
69. A study on factors affecting customers preference towards life insurance policies
70. Emergence of E-Commerce - A brief history - Indian scenario
71. Emergence of Internet Marketing –Origins, Needs, Challenges and Opportunities
72. Internet Marketing Strategies - approaches and challenges : an overview
73. “Customers First, Employees Later” Service Marketing Overview -
74. Effectiveness of Online Classifieds Website
75. Service Quality and Consumer satisfaction of Maruti Service Centers
76. Customer satisfaction of Kent waterpurifier (MBA - Marketing)
77. Marketing through social media and bookmarking sites (MBA - Marketing)
78. Measurement of Brand awareness and brand perception of Mobile Phone Company (MBA - Marketing)
79. Study of consumer behavior in Automotive industry
80. A Study on Online Marketing
81. Planning for Internet Marketing – broad guidelines : A case study
82. B2C Marketing strategies on Social Media
83. Factors influencing Customer Buying Decisions - a Case Study -
84. Consumer behaviour on Airtel
85. "Customer focus" - A key to service marketing – MBA Marketing
86. Effect of branding on consumer buying behavior – MBA Marketing
87. B2B Marketing strategies on Social Media – MBA Marketing
88. Social Media Marketing
89. Key features of Social Networking sites

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