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SCDL Project : MBA - PGDBA - Marketing

  1. Emerging trends in retailing
  2. Effective brand management
  3. Reasons for brand failure
  4. Analysis of sales promotion and advertising strategies
  5. Psychology of Indian consumer
  6. Survey on Consumer Choices of different brands of two-wheelers in ……….. City
  7. Market Potential for Logistics Business in …………. City
  8. Brand Equity in select FMGC products in ……… City
  9. Service Quality and Consumer satisfaction of Maruti Service Centers
  10. A Study on Marketing Strategies of HLL in South India (A Case Study)
  11. Impulse Buying Behavior of Customers in ……….City
  12. Customer Satisfaction Survey
  13. Consumer Perception Survey
  14. Service Quality Study
  15. Improving service quality using service blueprinting
  16. Study on effectiveness of employee’s role in service delivery
  17. Effectiveness of channels of distribution in service delivery
  18. Effectiveness of channels (on-line / Internet) in service delivery
  19. Customer Data Analysis
  20. Study of Advertising effectiveness
  21. Effectiveness of promotion schemes
  22. Measurement of Brand awareness and brand perception
  23. Study of Customer Loyalty
  24. Study of Purchase Influencing Factors
  25. Customer preference and satisfaction level towards their expectation with special reference to Yamaha motor bikes
  26. A study on credit card users in [ABCD] city
  27. A study on awareness and acceptance level of MILEAP (laptop) of HCL among chartered accountants
  28. A study on analysis of the customer satisfaction level towards landline service provided by BSNL
  29. Advertising Strategy of the Indian Corporate World – LG Electronics
  30. Customer satisfaction with reference to financial services in DJS Stock and Shares Ltd
  31. A Market Study about Laser Toner
  32. A study to evaluate the banking service provided to SME customers by ICICI Bank
  33. Customer experience management in personal loan
  34. Effectiveness of training and development with special reference to Voltas Limited
  35. A study to identify the retail penetration level of Airtel pre paid cards
  36. A comparative study on consumer behaviour about Colgate and Pepsodent paste
  37. A study on the customer perception of mobile phone service providers in [CITY] with special reference to BSNL
  38. A study on factors influencing the disconnection of land lines of BSNL
  39. Factors affecting dealer performance to evolve a strategy for increasing market share of TATA Indicom
  40. A study to identify why the std usage by Airtel customers in STATE is lesser than the national average
  41. Customer relationship management- an empirical study in Spencer’s
  42. A study to identify sales management and sales leadership (MBA – Marketing)
  43. A study on identifying awareness among corporate executives on pursuing higher studies
  44. A study on customer expectations, experience and satisfaction level towards services provided at two-wheeler exchange
  45. A study to identify the retail penetration level of airtel pre paid cards in [city]
  46. A study on traders perception and expectation towards Anchor electrical products in [city]
  47. A study on the awareness and acceptance level of HPP – Home Protection Policy among the home loan takers
  48. A study on the factors affecting dealer performance to evolve a strategy for increasing market share of Tata Indicom in Chennai.
  49. A study of premium credit card users for their choice and to create a customer profile for future promotions
  50. A study on perception of life insurance agency as a career for Bajaj Allianz Life Insurance company limited
  51. A study on the effectiveness of services provided to private banking customers of [Bank]
  52. Assessment about the level of awareness of speciality services offered by kovai medical center and hospital in the [Region]
  53. A comparitive study on customer preference on mobile communication with reference to the service provided by private (Airtel) and public (Bsnl)
  54. A study on customer’s expectations and satisfaction level towards after sales service provided at ABC Motors
  55. A study on general awareness on non-life insurance policies
  56. A study on market feasibility of bulk selling of international long distance calls for Airtel
  57. A study on the perception of home insurance customers towards advertising at ICICI Lombard General Insurance Company Ltd
  58. A study on how CBD will be a potential channel in bridging the geographical barrier in insurance sale for icici prudential
  59. A Study on Purchase Behaviour of Mobile phone among women segment
  60. A study on customer experience management - CEM in personal loan
  61. A study on awareness and expectations of industrial entities with respect to mortgage programmes offered by Citi Financial
  62. A study to evaluate the banking services provided to SME customers
  63. A study on existing customers perception towards tax saving & ULIP products of ICICI Prudential Life Insurance
  64. A study on customer feedback about Centurion Bank of Punjab services
  65. A study on trading behavior of investors at Reliance Money
  66. Expansion of Blackberry in retail market through retail auditing, marketing, research and survey
  67. Brand awareness of Spencer’s & its comparative analysis with Big Bazaar & other retail organizations
  68. A project report on Apollo tyres brand image.
  69. Project report on consumer behaviour of HMT - Hindustan Machine Tools
  70. Studying the influence of factors affecting purchase behaviour of customers towards Life Insurance products
  71. A study on distribution channel adopted by the Times of India to its existing customers
  72. Effectiveness of Retailing Mix in Big Bazaar
  73. Radio as a promotional tool an exploratory study
  74. A study on dealers perception in ABCD Apparels
  75. A study on customer satisfaction towards Ventura Pumps
  76. A study on retailers satisfaction with special reference to Suguna poultry farm
  77. A study on identification of non performing dealers and measures to be taken to convert them into performing dealers (MBA HR /Marketing)
  78. A study on the consumer perception of HYUNDAI [Car Model] Cars
  79. A competitive analysis and study in Indian Telecom Sector
  80. A study on Future of BPO
  81. A study on factors affecting customers preference towards life insurance policies
  82. Emergence of E-Commerce - A brief history - Indian scenario
  83. Emergence of Internet Marketing –Origins, Needs, Challenges and Opportunities
  84. Internet Marketing Strategies - approaches and challenges : an overview
  85. “Customers First, Employees Later” Service Marketing Overview -
  86. Effectiveness of Online Classifieds Website
  87. Service Quality and Consumer satisfaction of Maruti Service Centers
  88. Customer satisfaction of Kent waterpurifier (MBA - Marketing)
  89. Marketing through social media and bookmarking sites (MBA - Marketing)
  90. Measurement of Brand awareness and brand perception of Mobile Phone Company (MBA - Marketing)
  91. Study of consumer behavior in Automotive industry
  92. A Study on Online Marketing
  93. Planning for Internet Marketing – broad guidelines : A case study
  94. B2C Marketing strategies on Social Media
  95. Factors influencing Customer Buying Decisions - a Case Study -
  96. Consumer behaviour on Airtel
  97. "Customer focus" - A key to service marketing – MBA Marketing
  98. Effect of branding on consumer buying behavior – MBA Marketing
  99. B2B Marketing strategies on Social Media – MBA Marketing
  100. Social Media Marketing
  101. Key features of Social Networking sites

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