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SCDL Project : MBA - PGDBA - Marketing

1. Emerging trends in retailing
2. Effective brand management
3. Reasons for brand failure
4. Analysis of sales promotion and advertising strategies
5. Psychology of Indian consumer
6. Survey on Consumer Choices of different brands of two-wheelers in ……….. City
7. Market Potential for Logistics Business in …………. City
8. Brand Equity in select FMGC products in ……… City
9. Service Quality and Consumer satisfaction of Maruti Service Centers
10. A Study on Marketing Strategies of HLL in South India (A Case Study)
11. Impulse Buying Behavior of Customers in ……….City
12. Customer Satisfaction Survey
13. Consumer Perception Survey
14. Service Quality Study
15. Improving service quality using service blueprinting
16. Study on effectiveness of employee’s role in service delivery
17. Effectiveness of channels of distribution in service delivery
18. Effectiveness of channels (on-line / Internet) in service delivery
19. Customer Data Analysis
20. Study of Advertising effectiveness
21. Effectiveness of promotion schemes
22. Measurement of Brand awareness and brand perception
23. Study of Customer Loyalty
24. Study of Purchase Influencing Factors
25. Customer preference and satisfaction level towards their expectation with special reference to Yamaha motor bikes
26. A study on credit card users in [ABCD] city
27. A study on awareness and acceptance level of MILEAP (laptop) of HCL among chartered accountants
28. A study on analysis of the customer satisfaction level towards landline service provided by BSNL
29. Advertising Strategy of the Indian Corporate World – LG Electronics
30. Customer satisfaction with reference to financial services in DJS Stock and Shares Ltd
31. A Market Study about Laser Toner
32. A study to evaluate the banking service provided to SME customers by ICICI Bank
33. Customer experience management in personal loan
34. Effectiveness of training and development with special reference to Voltas Limited
35. A study to identify the retail penetration level of Airtel pre paid cards
36. A comparative study on consumer behaviour about Colgate and Pepsodent paste
37. A study on the customer perception of mobile phone service providers in [CITY] with special reference to BSNL
38. A study on factors influencing the disconnection of land lines of BSNL
39. Factors affecting dealer performance to evolve a strategy for increasing market share of TATA Indicom
40. A study to identify why the std usage by Airtel customers in STATE is lesser than the national average
41. Customer relationship management- an empirical study in Spencer’s
42. A study to identify sales management and sales leadership (MBA – Marketing)
43. A study on identifying awareness among corporate executives on pursuing higher studies
44. A study on customer expectations, experience and satisfaction level towards services provided at two-wheeler exchange
45. A study to identify the retail penetration level of airtel pre paid cards in [city]
46. A study on traders perception and expectation towards Anchor electrical products in [city]
47. A study on the awareness and acceptance level of HPP – Home Protection Policy among the home loan takers
48. A study on the factors affecting dealer performance to evolve a strategy for increasing market share of Tata Indicom in Chennai.
49. A study of premium credit card users for their choice and to create a customer profile for future promotions
50. A study on perception of life insurance agency as a career for Bajaj Allianz Life Insurance company limited
51. A study on the effectiveness of services provided to private banking customers of [Bank]
52. Assessment about the level of awareness of speciality services offered by kovai medical center and hospital in the [Region]
53. A comparitive study on customer preference on mobile communication with reference to the service provided by private (Airtel) and public (Bsnl)
54. A study on customer’s expectations and satisfaction level towards after sales service provided at ABC Motors
55. A study on general awareness on non-life insurance policies
56. A study on market feasibility of bulk selling of international long distance calls for Airtel
57. A study on the perception of home insurance customers towards advertising at ICICI Lombard General Insurance Company Ltd
58. A study on how CBD will be a potential channel in bridging the geographical barrier in insurance sale for icici prudential
59. A Study on Purchase Behaviour of Mobile phone among women segment
60. A study on customer experience management - CEM in personal loan
61. A study on awareness and expectations of industrial entities with respect to mortgage programmes offered by Citi Financial
62. A study to evaluate the banking services provided to SME customers
63. A study on existing customers perception towards tax saving & ULIP products of ICICI Prudential Life Insurance
64. A study on customer feedback about Centurion Bank of Punjab services
65. A study on trading behavior of investors at Reliance Money
66. Expansion of Blackberry in retail market through retail auditing, marketing, research and survey
67. Brand awareness of Spencer’s & its comparative analysis with Big Bazaar & other retail organizations
68. A project report on Apollo tyres brand image.
69. Project report on consumer behaviour of HMT - Hindustan Machine Tools
70. Studying the influence of factors affecting purchase behaviour of customers towards Life Insurance products
71. A study on distribution channel adopted by the Times of India to its existing customers
72. Effectiveness of Retailing Mix in Big Bazaar
73. Radio as a promotional tool an exploratory study
74. A study on dealers perception in ABCD Apparels
75. A study on customer satisfaction towards Ventura Pumps
76. A study on retailers satisfaction with special reference to Suguna poultry farm
77. A study on identification of non performing dealers and measures to be taken to convert them into performing dealers (MBA HR /Marketing)
78. A study on the consumer perception of HYUNDAI [Car Model] Cars
79. A competitive analysis and study in Indian Telecom Sector
80. A study on Future of BPO
81. A study on factors affecting customers preference towards life insurance policies
82. Emergence of E-Commerce - A brief history - Indian scenario
83. Emergence of Internet Marketing –Origins, Needs, Challenges and Opportunities
84. Internet Marketing Strategies - approaches and challenges : an overview
85. “Customers First, Employees Later” Service Marketing Overview -
86. Effectiveness of Online Classifieds Website
87. Service Quality and Consumer satisfaction of Maruti Service Centers
88. Customer satisfaction of Kent waterpurifier (MBA - Marketing)
89. Marketing through social media and bookmarking sites (MBA - Marketing)
90. Measurement of Brand awareness and brand perception of Mobile Phone Company (MBA - Marketing)
91. Study of consumer behavior in Automotive industry
92. A Study on Online Marketing
93. Planning for Internet Marketing – broad guidelines : A case study
94. B2C Marketing strategies on Social Media
95. Factors influencing Customer Buying Decisions - a Case Study -
96. Consumer behaviour on Airtel
97. "Customer focus" - A key to service marketing – MBA Marketing
98. Effect of branding on consumer buying behavior – MBA Marketing
99. B2B Marketing strategies on Social Media – MBA Marketing
100. Social Media Marketing
101. Key features of Social Networking sites

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