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Project No.Welingkar Project Topics for Marketing Management
1"Digital Media"- A Very Popular Medium of Advertising.
2"Print Media"- Its Merits & Demerits
3Acquiring Customers through Blogs and Twitter
4Advertising and Sales Promotion techniques used in retail business.
5Advertising Appeals & Execution Styles
6Advertising Objectives & Its Budgeting
7Ageing of Brands & Its Revitalization
8Analysis and Interpretation of Data - processes and challenges : an overview
9BB Marketing strategies on Social Media
10Brand Equity & Its Methods
11Brand Equity- Its Importance in Services
12Brand Name & Its Categories
13Brand That Enjoys Immense Brand Loyalty (Case Study)
14Business-to-Business (B-to-B) E Commerce
15Call Centres as CRM faciltators - an overview
16Challenges in evaluating performance of Sales force - A case Study
17Cost-based pricing - types : an overview
18Creative Strategy and Copywriting - an overview
19CRM - an operational tool for customer centric actions : Case Study in service sector
20Customers First, Employees Later" : Service Marketing overview
21Designing a Customer centric organization : build from start : factors considered : Case Study
22Developing a Life Time Customer through CRM - Case Study
23Effect of Branding on Consumer Buying Behavior
24Effect of Market Segmentation and Positioning On Company Performance
25Electronic Payment : current scenario and scope for improvement - A case Study
26Emergence of E Commerce - a brief History : Indian Scenario
27Experiental Marketing and Experiential Brands : an overview
28Impact of Brand Positioning on Consumer Learning/Brand Loyalty.
29Importance of Physical Evidence in Services Marketing
30Internet Marketing vs. Non E-based Marekting : pros and cons : Case Study
31Intranet and Extranet - need and choices to increase business
32Legal Issues to be taken care in Advertising
33Logistics as a key driver to Distribution : an overview
34Managing & Building Brand Associations & Brand equity
35Marketing on Linkedin
36Marketing on YouTube
37Marketing Research - nature, scope, need : a broad overview
38Methods in Brand Evaluation - A Case Study
39Multi locational Retailing - factors to be considered in Logistics
40Multilevel Marketing vs. Direct Distribution - pros and cons
41Online Branding - effectiveness and future trends : A Case Study
42Packaging systems for effecient Distribution : Case Study
43Personality & Consumer Behaviour- An Operational Approach
44Planning for Internet Marketing - broad guidelines : A case Study
45Portals - opportunities and challenges in E Commerce
46Product Evaluation - an investment tool : an overview
47Products & Brands - Its Interdependence
48Public Relations - its need, opportunities and challenges - Case study
49Reality Check on Brand and Brand claims in media - an overview
50Role & Importance of Marketing Communication
51Role of CRM in a Service Sector Company
52Role of IT-based tracking systems in Distribution Management - an overview
53Sales Force Automation (SFA) - steps and processes - an overview
54Search Engines as Image builders : Case Study
55Service Quality - norms, standards, benchmarks : an overview
56Seven steps to the Research process - a Case Study
57Social Media Marketing
58Traditional vs. Contemperory practices in Marketing Research : an overview
59Warehouse Management - Costs and Distribution Centres : Case Study
60Working Capital in Marketing - challenges : an overview

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