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Research Methodology


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Course Name        MBA (Master of Business Administration)

Subject Code       MB0034 (Research Methodology )

Get Questions        PART - A    PART - B    PART - C

Research Methodology Syllabus.

Unit 1: An Introduction to Research
Meaning of research, Purpose of research, Types of research, Significance of research in Social and Business Sciences

Unit 2: Selection and Formulation of a research problem
Choosing the problem, Review of literature, Formulating the problem, Criteria of a good research problem

Unit 3: Hypothesis
Introduction, Meaning and Examples of hypothesis, Hypothesis tested, Types of hypothesis, Null hypothesis, Formulation hypothesis, Need for having a working hypothesis, Problems in formulation of hypothesis, Testing of hypothesis.

Unit 4: Research Design
Meaning, Needs of research design, Components of research design, Different research designs, Research design for studies in commerce and management

Unit 5: Case Study
Meaning, Assumptions of case study method, Advantages and disadvantages of case study method, Making case study effective, Case study as a method of business research

Unit 6: Sampling
Meaning, Advantages, Sampling procedure, Characteristics of good sample Methods of sampling

Unit 7: Sources of Data
Primary sources of data, Advantages and disadvantages of primary data, Methods of collecting primary data, Secondary sources of data, Advantages and disadvantages of secondary data, Classification and sources of secondary data.

Unit 8: Observation
Meaning, General characteristics of observation method, Process of observation, Types of observation, Prerequisites of observation, Advantages and limitations of observation, Use of observation in business research

Unit 9: Schedules and Questionnaire
Meaning, Types, Process of data collection, Importance of questionnaire, Distinction between schedules and questionnaire

Unit 10: Interview
Meaning, Types of interviews, Approach to the interview, Qualities of interview, Merits and demerits of interview method, Interview techniques in business research

Unit 11: Processing data
Checking, Editing, Coding, Transcriptions and Tabulation, Data analysis, Quantitative and qualitative analysis

Unit 12: Report writing
Types of reports, Contents; Styles of reporting, Steps in drafting reports, Editing the final draft, Evaluating the final drafts


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