Home > Download > SMU
Projects >
MBA - Marketing
Radio as a promotional tool an exploratory study
Project Category :
MBA - Marketing
Project Name : Radio as a promotional tool an exploratory study
Project Description : FM Radio can play its part in building a stronger business future for India. Providing free-to-air local broadcasts of music and entertainment, helpful information - traffic advisories, community announcements and public service messages provide a real value-added service. But at current levels of advertising support, each radio station is reeling under the brutal financial impact of high costs. Ad revenues will also not be easy to come by, as advertisers will expect media players to put their money where their speakers are before they commit large sums of money towards radio advertising. The other challenge for radio in attracting advertisers is the nature of the medium-radio has always considered being a reminder medium. The involvement of listeners to radio is low, Vis a Vis television or print media. Radio is always been a medium adopted by retailers in the local area who need to target the local market. There is no National or the International players advertising in Radio. The advertisers in the radio are only those who concentrate on the end consumers. The financial institutions i.e. the banks and insurance companies do not advertise in the radio. There may be a lot of problems prevailing behind. The study tends to analyse as to why the financial institutions don’t prefer radio as an advertising media.
Get this project SMU Project Category
Download Sikkim Manipal University, SMU, SMU DE synopsis and projects for
MBA, BBA, M.Sc. (IT), B.Sc. (IT), MCA, BCA. Download or order this synopsis, project report and PPT from readymadeproject.com
Free MBA Project Topics, Ideas. Download MBA Project Proposal, Abstract, Synopsis,
Project Report for Final Year MBA Student. HR, Marketing, Finance, Operations, Others.
Latest MBA Project Topics for Final Year MBA, MCA Student SMU.
Latest MBA, MCA, BBA, BCA, MSC IT, BSC IT project list. Get Latest Project topic, Project Ideas, Propsal, Synopsis, Report and PPT
Free Download Final Year MBA Project Report, Proposal, Abstract, Ideas, Synopsis
by www.readymadeproject.com
For complete ready to submit MBA project with all diagrams, charts, analysis, questionnaires,
abstract visit www.readymadeproject.com
Get Latest Welingkar Projects as per guideline call +91-9920329254
|
Project Name : Radio as a promotional tool an exploratory study
Project Category :
MBA - Marketing
Get this project
SMU Project Category
SMUDE 4th Sem
MBA, MCA, BBA, BCA, Msc IT, Bsc IT, Synopsis, Project Report, Power Point Presenation (PPT)
Call +91-9920329254 / +91-22-28550428
or Email
info@readymadeproject.com
Visit www.readymadeproject.com
SMU MBA Project in HR, Marketing, Operations, Finance,
Banking, Supply Chain Management, Retail, International Business, IT, etc
Projects available as per SMU Guidelines
Click Here
|
Get Latest SMUDE - Sikkim Manipal University Projects as per guideline call
+91-9920329254
Go Back to
SMU Project Topics
Home >
Download >
SMU
Projects >
MBA - Marketing