Home > Download > SMU
Projects >
MBA - Marketing
A study on the customer perception of mobile phone service providers in [CITY] with special reference to BSNL
Project Category :
MBA - Marketing
Project Name : A study on the customer perception of mobile phone service providers in [CITY] with special reference to BSNL
Project Description : A study on the customer perception of mobile phone service providers in Erode district with special reference to BSNL” is a project aimed at studying the competitive position of BSNL, the strength and weakness of BSNL’s competitors, accessing the present level of service provided by BSNL and identifying the areas which require attention by BSNL for improving its services. The type of research undertaken for the study was descriptive research and the sampling design used is stratified proportionate random sampling. The sample size was 420.The target respondents were the customers of AIRTEL, AIRCEL, BPL, BSNL, and RELIANCE in a proportionate number. The data was collected using a standardized questionnaire, through the interview mode. From the analysis it was found that AIRTEL and AIRCEL are the main competitors for BSNL. AIRTEL’s promotional campaign has played a significant role in attracting customers and its huge amount of value added services and add-on card features has also added to its success. AIRCEL’s call tariff and its early entry into the market and its SMS facilities has made customers choose its service.
Get this project SMU Project Category
Download Sikkim Manipal University, SMU, SMU DE synopsis and projects for
MBA, BBA, M.Sc. (IT), B.Sc. (IT), MCA, BCA. Download or order this synopsis, project report and PPT from readymadeproject.com
Free MBA Project Topics, Ideas. Download MBA Project Proposal, Abstract, Synopsis,
Project Report for Final Year MBA Student. HR, Marketing, Finance, Operations, Others.
Latest MBA Project Topics for Final Year MBA, MCA Student SMU.
Latest MBA, MCA, BBA, BCA, MSC IT, BSC IT project list. Get Latest Project topic, Project Ideas, Propsal, Synopsis, Report and PPT
Free Download Final Year MBA Project Report, Proposal, Abstract, Ideas, Synopsis
by www.readymadeproject.com
For complete ready to submit MBA project with all diagrams, charts, analysis, questionnaires,
abstract visit www.readymadeproject.com
Get Latest Welingkar Projects as per guideline call +91-9920329254
|
Project Name : A study on the customer perception of mobile phone service providers in [CITY] with special reference to BSNL
Project Category :
MBA - Marketing
Get this project
SMU Project Category
SMUDE 4th Sem
MBA, MCA, BBA, BCA, Msc IT, Bsc IT, Synopsis, Project Report, Power Point Presenation (PPT)
Call +91-9920329254 / +91-22-28550428
or Email
info@readymadeproject.com
Visit www.readymadeproject.com
SMU MBA Project in HR, Marketing, Operations, Finance,
Banking, Supply Chain Management, Retail, International Business, IT, etc
Projects available as per SMU Guidelines
Click Here
|
Get Latest SMUDE - Sikkim Manipal University Projects as per guideline call
+91-9920329254
Go Back to
SMU Project Topics
Home >
Download >
SMU
Projects >
MBA - Marketing