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A study to evaluate the banking services provided to SME customers (MBA Marketing)



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MBA Project ID: 238
MBA Project Name: A study to evaluate the banking services provided to SME customers (MBA Marketing)
MBA Category: MBA Marketing
Project Abstract:
 
The study is mainly focusing on evaluating the banking services provided to SME customer in Erode. This evaluation is made with the help of finding the marketing effectiveness of banks in Erode city, the new product requirement and satisfaction level in current account, loans, etc. Customers are yet to accept modern internet bank facilities. All most the marketing activities through TV, Printmedia had reached well to the customers. The study reveals that customers have overall satisfaction about the banking services provided to them. Their suggestion to improve the banking services needed to SME customers are also brought out. The study also reveals their ICICI abnk is offering innovating product then other banks. Recommendations are made to overcome the deficiencies and to achieve the competitive advantage.
Project Report: 60 Pages
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