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A study on how CBD will be a potential channel in bridging the geographical barrier in insurance sale for icici prudential (MBA Marketing)



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MBA Project ID: 234
MBA Project Name: A study on how CBD will be a potential channel in bridging the geographical barrier in insurance sale for icici prudential (MBA Marketing)
MBA Category: MBA Marketing
Project Abstract:
 
This study called “ A study on how CBD will be a potential channel in bridging the geographical barrier in insurance sales for ICICI Prudential life insurance “ was conducted in Coimbatore for ICICI Prudential. This research has been done among a partial group of people in Coimbatore with reference to ICICI Prudential life insurance co.ltd, it focuses on ascertaining the awareness and potentiality of the new channel CONSULTANCY BUSINESS DEVELOPMENT in bridging the geographical barrier in insurance sales. The main objective of this research is to study the response of target audience to the CBD channel by estimating what proportion of surveyed target in Coimbatore city expresses keenness to join the scheme.
Project Report: 62 Pages
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